Local Area Marketing (LAM) Planner

- March 25, 2018



The Local Area Marketing (LAM) Planner, powered by Salmat, is an innovative targeted media application that empowers the trading network of large organisations to conduct their own highly targeted and locally relevant marketing.

LAM Planner allows individual branches to hand pick the local areas they wish to target, choose from a range of flyer sizes, upload a flyer design and allocate their campaign to be distributed any week of the year.

The tool enables large organisations to enforce catchment areas, which is particularly important for those with closely aligned trading boundaries, whilst empowering the individual store to choose the areas, the date and the actual flyer that’s most relevant to their local audience.

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